Tillamook County Creamery Association Experts Predict the Yum: 2024 Dairy Trends Round-Up

Tillamook County Creamery Association (TCCA) and its bench of dairy experts announced their anticipated dairy trends for 2024 in the cooperative’s first-ever dairy trends round-up. Here are the top five dairy trends from Tillamook’s “Predict the Yum” Trends Taskforce: 

California Milk Processor Board Launches New “Get Real Inc.” Campaign with Desi Banks and Social Influencers to Encourage Authenticity

The California Milk Processor Board (CMPB), renowned for pioneering the iconic “got milk?” campaign, recently announced its latest advertising initiative – “Get Real Inc.” This campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers. Together, they present innovative creations aimed at promoting authenticity in a world increasingly dominated by technology and artificiality.

Newtrient, MMPA Recipient of $6.2M Dairy Environmental Stewardship Grant

Michigan Milk Producers Association (MMPA), in partnership with Newtrient and others, has been awarded a $6.2 million grant through the 2023 U.S. Department of Agriculture (USDA) National Resources Conservation Service (NRCS) Regional Conservation Partnership Program (RCPP).

EQUII Launches Added Fiber Version of Pioneering Complete Protein Breads, Setting New Standard for Nutritional Bread 

December 14, 2023 EQUII

EQUII, the trailblazing complete protein bread pioneer, has unveiled its latest triumph in nutritional innovation – the introduction of its new EQUII Complete Protein and Added Fiber breads, which are available in both Premium Classic Wheat + Fiber and Premium Multi-Grain + Fiber. These new exceptional breads are set to redefine the nutritional value of a daily staple with an impressive 4 grams of dietary fiber per slice as well as 8 grams of complete protein. 

Multi-Platinum, GRAMMY Award Winning Artist Anton Zaslavski Invests In Food Tech Leader BetterBrand, Launches Limited Edition Collaboration Drop

December 14, 2023 BetterBrand

BetterBrand™ – the company leading innovation in the $12 trillion refined carb space – announces that Anton Zaslavski, DJ, record producer, composer, and songwriter publicly known as Zedd, has joined its growing list of notable investors. The investment comes shortly after the Company closed its Series A funding round at a pre-money valuation of $170 million, whereby founder Aimee Yang set a record for the highest Series A valuation posted by a female founder in venture history.