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Watermelon Board’s Summer Foodservice Program Elevated Watermelon’s Versatility by Familiarizing Global Flavors
This summer, the National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient. The campaign focused on reimagining the possibilities of watermelon in menu offerings and applications by adding the well-loved fruit to new, inspiring global flavors. …