EverCrisp a Rising Star in 2023

February 27, 2023 Superfresh Growers

Superfresh Growers® second Washington State EverCrisp® apple crop is off to a great start. A rising star born in the Midwest, EverCrisp is now also enjoying a solid retail focus across the coastal and mountain west, south-central, and beyond. EverCrisp’s name comes from its unmatched ability to hold freshness and sweetness, a trait inherited from its parents, Honeycrisp and Fuji. Fans love its powerful crunch and sweet, juicy bite. 

CEA Alliance Announces Expanded Board of Directors, New Members

The Controlled Environment Agriculture Alliance (CEA Alliance) has announced new Directors elected to serve on its expanded Board of Directors.

National Watermelon Promotion Board’s Research Program Bears Fruit

National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine intake of watermelon and assess association with diet quality, energy and nutrient intake, and physiological parameters in children and adults.” A National Health and Nutrition Examination Survey (NHANES) Analysis, the study was recently published in Nutrients and found that total diet quality was higher in watermelon consumers as compared to non-consumers1.

Equifruit’s Jennie Coleman Named Among Globe and Mail’s 2023 Changemakers for Her Role in Promoting Responsible Banana Sourcing

February 27, 2023 Equifruit

Equifruit’s President, Jennie Coleman, is among the winners of this year’s Globe and Mail Changemakers Award. The award recognizes emerging business leaders who are changing the status quo through their ideas, accomplishments, and impact.  Coleman was chosen for her commitment to responsible sourcing and Fairtrade practices in the global banana industry.

Columbia Fruit, CMI Orchards Excited to Announce Addition of Brett Reasor as CEO of Columbia Fruit

February 27, 2023 CMI Orchards

CMI Orchards announced today that Brett Reasor will be joining New Columbia Fruit Packers, LLC (Columbia Fruit) as its new CEO in an exciting start to the year.