FreshDirect Launches New Campaign Platform for 2023

January 3, 2023 FreshDirect

FreshDirect is entering 2023 with a new brand purpose—deliver the highest quality, freshest food, create food experiences and drive simple healthy solutions to make every day better. To reflect that, the online grocery shopping pioneer is launching a new brand campaign and platform called, “Food That Delivers You,” also the brand’s new tagline.

Mardi Gras Pear, New from Superfresh Growers

January 3, 2023 Domex Superfresh Growers

Superfresh Growers® is marching into the New Year with the good times rolling as they release a new variety, Mardi Gras™ pear. Mardi Gras pears offer a sweet and juicy eating experience that is sure to delight. The pear will be available in February 2023.

AppHarvest names CEA Industry Veteran Tony Martin Chief Operating Officer

January 3, 2023 AppHarvest

AppHarvest, Inc., a sustainable food company, public benefit corporation and Certified B Corp building some of the world’s largest high-tech indoor farms to grow affordable, nutritious fruits and vegetables at scale while providing good jobs in Appalachia announced it has named AppHarvest Board Member Tony Martin chief operating officer, effective immediately.

A Final Letter from PBH President & CEO Wendy Reinhardt Kapsak, MS, RDN

As your PBH President & CEO, I must say THANK YOU. Thank you for your heartfelt sentiments and support as I move into the next chapter of my career. My heart will always beat strong with fruit and veggie love, and it is my goal to carry my lifelong passion for produce into my next role. 

Saborea Uno Hoy Leverages Latest Research to Elevate Value and Help Sustain Purchase Levels of Avocados Amongst Key U.S. Hispanic Consumers

January 3, 2023 Hass Avocado Board

Customized for Hispanic consumers, Aguacates Frescos – Saborea Uno Hoy® (SUH) is a leading, culturally relevant source of the healthiest reasons and tastiest ways to enjoy fresh avocados. Research shows the Hispanic population is influential and in fact, made up more than half of total U.S. population growth over the past decade.