Chilled and Frozen Bread and Buns: How Bakeries Can Take Advantage of this Growing Trend
One of the most popular current bakery trends isn’t found in the bakery aisle at all: it’s chilled and frozen baked goods. These so-called ‘bake-off’ formats have grown in popularity in recent years as consumers seek out that ‘just-baked’ taste at home. Such formats also tie into the continued trend for healthier bread with fewer preservatives and more artisanal-style qualities, so it’s no wonder that the frozen bakery goods market is projected to grow by at least 4–5% each year for the coming five years. …
