Report Finds Consumers Rank Price on Par with Appearance and Ripeness When Making Fresh Produce Purchasing Decisions
FMI—the Food Industry Association today releases its 2022 Power of Produce report, revealing 25% of shoppers ranked price as the number one factor when making fresh produce purchasing decisions, followed by appearance (19%), health benefits (19%) and ripeness (15%). The report also offers insights on consumers’ produce shopping habits related to health and well-being and heightened preference for locally grown and convenience options. …