BDA/Dorot Farm – Launches Product For the New Export Season at The New York Produce Show

December 20, 2021 BDA/Dorot Farm

Dorot Farm supplies jumbo carrots to the markets, foodservice and ‘fresh and cut’ companies, Rainbow carrots, and cello carrots in 1lb, 2lb, 3lb and 5lb bags to the major retail chains.

Indoor Farm Square Roots Unveils New Brand Identity, Responding to Accelerated Demand For Local, Fresh Food in Retail

December 20, 2021 Square Roots

Square Roots, the leading technology-enabled indoor farming company, debuted a new brand identity that represents the company’s mission to responsibly bring locally grown food to people in cities around the world, all year round. Square Roots’ reimagined branding will start to appear on retail shelves, in-store signage, social media, website and more beginning this month.

Sweet Valley Citrus Debuts at New York Produce Show

December 20, 2021 Cold Hardy Citrus Association

The Cold Hardy Citrus Association (CHCA), a collaborative group of more than 75 growers, handlers, processors and allied businesses of all sizes, with groves and packing facilities throughout the Florida Panhandle, Eastern Alabama and Southern Georgia, will debut their newly created regional brand—Sweet Valley Citrus—at the New York Produce Show on December 15, 2021.

DMA Solutions Unveils Annual Social Media & Produce Marketer’s Calendars for 2022

December 20, 2021 DMA Solutions

In the 2022 Social Media Calendar, the DMA team presents trends, tips, and inspiration for the year ahead to help marketers keep their brand’s content relevant and fresh throughout the coming year.

Amanda Griffin Appointed as USHBC and NABC’s First-Ever Vice President of Engagement and Education

The U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) have appointed Amanda Griffin, a longtime nonprofit education, events and program management executive, as vice president of engagement and education. In this newly created role, Griffin will define, lead and execute day-to-day industry engagement, education and event activities to build awareness and participation for the two councils.