Vital Farms Shows a View of Life on Their Farms Through the Eyes of Their Most Honest Residents: The Hens.
While other food producers talk a big game, Vital Farms believes in being honest and transparent, like taking real steps through its Traceability initiative to enable people to see a 360-degree video of the farm and the hens that laid their eggs. In addition, the brand launched campaigns, including “Bullsh*t Free” in 2019 and “Where Honest Food is Raised” in 2021, that unapologetically debunked misleading claims. …
