A well-known veteran of the produce industry has joined the team at Mastronardi Produce to help support their recently expanded Western business operations. The company has announced that JC Myers has joined as Senior Director of West Coast Operations. …
OM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth. Unveiled in the campaign is new branding for POM Wonderful Pomegranate Fresh Arils, the No. 1 aril brand in total sales, brand awareness, and velocity in the U.S. …
The Colombia Avocado Board is excited to reveal their new brand image as part of a new strategic plan to increase Colombian avocado imports to the U.S. The initiative is focused on building B2B relationships with U.S. buyers and sharing information about Colombia avocados to highlight their strengths and their opportunity to help supplement the growing U.S. avocado market. …
Save Foods (Nasdaq: SVFD) (“Save Foods” or the “Company”), an agri-food tech company focused on developing and selling eco-friendly products specifically designed to extend the shelf life and ensure food safety of fresh fruits and vegetables, today announced the registration of its product, SavePROTECT™️, by the California Department of Pesticide Regulation (CDPR). …
The United States receives fresh vegetables from more than 125 different countries, but most imports originate from Mexico and Canada. In 2020, Mexico accounted for 77 percent of U.S. fresh vegetable import volume, and Canada represented 11 percent. An analysis of domestic census and trade data shows Mexican and Canadian producers have dominated the U.S. import market by offering protected culture—or greenhouse—imports as well as organic options, which increased choices for consumers. …
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