“It is vital that impactful sustainability measures are adopted as the norm across the industry,” says Dr David Bek, “There is no more time to waste.” Dr Bek is a Reader in Sustainable Economies based at the Research Centre for Business in Society at Coventry University (UK), where he co-leads the Sustainable Production and Consumption Cluster. He is the keynote speaker for ‘The Path to Sustainability in Ornamental Horticulture’ Virtual Conference on 30th September, sponsored by Royal FloraHolland and PERA and organised by The International Association of Horticultural Producers (AIPH) in partnership with GreenTech Live & Online, Floriculture Sustainability Initiative (FSI) and FloraCulture International (FCI). …