EFI Announces Marketing Advisory Council

September 21, 2021 Equitable Food Initiative

Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, is working to expand from primarily business-to-business marketing to business-to-consumer outreach as it aims to provide support and added value to retail partners and EFI-certified growers.

Industry Leaders Meet to Plan Most Comprehensive Seafood Marketing Campaign in U.S. History

September 20, 2021 Seafood Nutrition Partnership

The National Seafood Council Task Force is holding an initial Expert Working Group meeting in Arlington, Va., on Sept. 21 to help inform the design of the National Seafood Council to conduct the most comprehensive, consumer-facing seafood marketing campaign in our nation’s history. Findings from this initial meeting will be shared with the broader seafood community.

South Atlantic Fishery Management Council Approves Expansion of Shrimp Fishery Access Area Adjacent to Deepwater Coral

It has been seven years since expansion of the northern end of the Oculina Bank Habitat Area of Particular Concern (HAPC) was approved by the South Atlantic Fishery Management Council. Designed to provide additional protection for the rare, slow growing, deepwater Oculina coral found off the central east coast of Florida, the expansion also included historic fishing grounds for the economically important rock shrimp fishery, shutting off access along the eastern boundary.

Tyson Foods and Dickey’s Barbecue Pit Launch Retail Rib Offering

September 20, 2021 Dickey’s Barbecue Restaurants

Tyson Foods and Dickey’s Barbecue Pit are exploring new ways to meet the continued growing consumer demand for function and convenience without sacrificing quality and flavor.  Today, the two companies announce a new retail cook-in-bag rib product featuring the restaurant chain’s three most popular barbecue flavor profiles. The product line represents Dickey’s first fresh meats partnership and is expected to be available for retailers in early 2022. 

Beef Performance at Retail

September 20, 2021 The Beef Checkoff

In this highly competitive retail environment, it is important for retailers to highlight products that drive more dollars to their bottom line. The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, conducts various research studies to highlight how different types of proteins and items at the retail stores can increase sales, provide greater margins, and increase the average size of a purchase. One of the studies usually conducted every two years by NCBA are consumer panel studies, which help the market research team learn and understand about consumer trends, popular items, and market intelligence to help NCBA’s external partners grow beef demand and increase retail revenue.