Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program. They work with the California Avocado Commission consumer public relations programs, health and wellness initiatives, social media outreach, website content development and other marketing programs. …
Grab a Boost of Blue, USHBC’s strategic positioning and consumer call to action, inspires and drives demand for blueberries through a comprehensive marketing campaign singularly focused on getting blueberries onto shopping lists and into grocery carts. Since the start of the program, many partners have stepped up as champions of Grab a Boost of Blue. …
The Acquisition of Little West provides PlantX with expertise in the cold-pressed juice vertical which it is anticipated will enable the Company to further grow in the North American market. …
The severe limitation of international business travel during the global coronavirus pandemic means that ASIA FRUIT LOGISTICA is shelving plans for 28-30 September 2021 when more than 800 exhibitors and 12,000 visitors from 70 countries all over the world were hoping to meet in Hong Kong. …
In April, CIERTO Co-Founder and CEO, Joe Martinez, was himself recruited to participate in a panel on fair recruitment in Agriculture. The panel took place at the 2021 Global Forum for Responsible Recruitment (GFFR). …
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