SAF’s Reinvention Summit will feature stars of Netflix’s international floral design competition “The Big Flower Fight” as they demonstrate some of the creative concepts, advanced techniques and quick thinking they honed while competing on the international reality show. …
If celebrating American Grown Flowers helps consumers enjoy more flowers in July, then go for it – but keep the promotional spirit going for the next 11 months. …
California Giant Berry Farms is proud to announce that its corporate headquarters has been awarded Gold under the TRUE (Total Resource Use and Efficiency) Zero Waste certification program. …
Much of the California avocado season falls in the period of summer holidays from Memorial Day through Labor Day, making locally/domestically grown California avocados a great fit for summer promotions. California Avocado Commission (CAC) customized programs are underway with retailers and foodservice operators, and more promotions are planned throughout the summer. …
What is it that makes a produce company great? Jim Prevor’s Perishable Pundit has traveled to every continent, save Antarctica, seeking to understand this and, as of now, we list our top five criteria here. Many companies are successful, but only a few meet these criteria. One company that does happens to be the subject of our interview today. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more. …
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