What is our key to thriving as a produce industry while trying to effectively react to the current uncertainty facing our nation? We must be out there supporting our consumers. We must be effectively and convincingly communicating the benefits of fruit and vegetable consumption — to health and overall well-being. In a word, we must not rest on our laurels. The time to promote produce is now. …
Produce Marketing Association (PMA) convened its members from across the global produce and floral communities to discuss the pandemic’s impact on their businesses during Wednesday’s Virtual Town Hall. With over 800 members registered from 21 countries, the meeting showcased the way the global food and floral supply chain is focused on working together to address our “new normal.” …
Antonio Villasenor, founding father of Aztecavo was recognized as an important icon and leader in the avocado industry and for his integral part in the growth of the Mexican Avocado business. …
Freight Farms has hired veteran consumer brand executive Rick Vanzura as CEO who will also join the company’s Board of Directors, while cofounder Brad McNamara will remain as Freight Farms’ President. The company also welcomes automation and robotics specialist Jake Felser as Head of Engineering. …
In today’s unprecedented world, it is more important than ever for consumers to simply eat MORE fruits and vegetables – no matter how they are grown or packaged. Fear-based messaging around pesticide levels is counterproductive during an already anxiety-ridden moment in time. …
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