Retail Feature Trends: Beef Remains a Driver
Whether via in-store signage, paper circulars, digital circulars, store apps, or other means, weekly meat and poultry features have long captured shoppers’ attention. In fact, circulars and apps almost always highlight meat department items on page one because fresh (particularly meat) draws consumers to stores.1 Because of this draw, retailers have run at least 12.1 million meat & poultry ads in each of the past several years, although the 2017 12.7 million-total tapered slightly in 2018 to 12.4 million ads.2 …
