CCFN Succeeds In Defending Asiago Trademark Rights in U.S.

In April, after a protracted, years-long battle to try to trademark the generic term “asiago”, and steady opposition efforts by CCFN, Italy’s asiago consortium (Consorzio Tutela Formaggio Asiago) abandoned its application for a U.S. trademark for exclusive use of the term “asiago” in the United States.

Misionero Unveils Rebrand For Green Wave Farms

June 26, 2019 Misionero

Misionero, a leading grower of organic leafy greens, announces the rebrand of its fresh-cut vegetable line, Green Wave Farms. This Misionero line of freshly prepared vegetables now has a distinct design, new label and logo that will be unveiled at the 2019 Organic Produce Summit in July, and is now being transitioned on to retail shelves.

Florida Strawberries Support the Latest University of Florida Studies on USMCA

The significance of the latest studies from the University of Florida/IFAS cannot be understated as they confirm what Florida growers have been saying for years about the negative impacts of subsidized fruit and vegetable imports from Mexico during our winter production window.

Sicar Farms’ Conservation Strategies Help it to be ‘Grown Green Every Day’

June 26, 2019 Sicar Farms

Sicar Farms has implemented enhancement strategies that advance environmental conservation. These technologies result in a positive impact on humanity and promote renewable energy usage, as well as sustainable agricultural practices that support crop preservation.

Equitable Food Initiative Partners With Costco Wholesale on a Joint Promotional Campaign to Educate Shoppers

To build awareness of the Responsibly Grown, Farmworker Assured® label, Equitable Food Initiative is partnering with Costco Wholesale on a two-week promotion in California, Oregon and Washington state. The campaign runs through July 5 with the goal of driving consumers to purchase EFI-certified fruits and vegetables at participating Costco warehouses.