Month: March 2019

Beef + Lamb New Zealand Launches Multi-Million Dollar U.S. Branding Campaign

March 20, 2019 Beef + Lamb New Zealand

New Zealand grass-fed, pasture-raised beef and lamb is praised by chefs, retailers and consumers all over the world. Thanks to growing U.S. market demand, Beef + Lamb New Zealand, which represents New Zealand’s beef and sheep farmers, is launching an integrated marketing campaign in partnership with leading retail brands to educate consumers on the benefits of grass-fed meat from New Zealand, under the Taste Pure Nature origin brand. …

Demand for Beyond Sausage Grows as Retailers Nationwide Stock the Plant-Based Links in the Meat Case

March 20, 2019 Beyond Meat

With backyard barbeque season just around the corner, Beyond Meat® is revving up the distribution of its meaty, plant-based sausage. Beyond Sausage is the world’s first plant-based sausage that looks, sizzles, and satisfies like pork, but comes with the benefits of plant-based meat. …

New Survey from Label Insight Reveals Which Loosely-Regulated Marketing Claims Motivate Shoppers to Buy

March 20, 2019 Label Insight

A new survey found that while “natural” is a non-regulated claim on food packaging, the word would be most likely to motivate over half (53 percent) of Americans to purchase a product this year. The survey of 1,000 U.S. adults by Wakefield Research for Label Insight, the market leader for transparency, uncovered which loosely regulated claims would most likely influence consumer purchase behavior. …

Alaska’s Stone Circle Becomes Certified American Grown

March 20, 2019 Certified American Grown Flowers

Peonies had taken off in Alaska after a government pilot project in the early 2000s found that the flowers thrived in the state’s long summer days and were ready for harvest in July and August, a time when the rest of the world’s annual supply of peonies had been picked, sold and used up. Owner Michelle Morton was part of that boom. …

FTD’s Flower Delivery Business May Wither This Summer

March 20, 2019 Gina Hall, Chicago Business Journal

The flower-delivery service, which was founded in 1910, may go out of business later this year if it fails to raise funds by the beginning of June. …