Year: 2018

Michigan State University Extension Offers Marketing Boot Camp Feb. 28, 2018

January 12, 2018 Michigan State University Extension

During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your retail garden center. Topics that will be discussed include how to understand your current customer base, customer behaviors while shopping, your pricing strategy, how to design effective displays, and much more. This workshop is ideal for any manager, grower, retailer or any front-line employee. Please bring your businesses’ mission statement and the hardest item you sell (or a photo of it). …

AFE: Attracting Millennial Consumers To Local Florists

January 12, 2018 American Floral Endowment

By understanding millennials' preferences and shopping behavior, floral stakeholders can be better informed about where millennial consumers prefer to purchase floral products and how to attract them to local florists. …

The Flower Fields At Carlsbad Ranch Comes To Life

January 12, 2018 The Flower Fields at Carlsbad Ranch®

Jump into 50 “Acres of Awesome” starting March 1 when vibrant Tecolote Ranunculus flowers adorn the rolling hillsides of The Flower Fields at Carlsbad Ranch®. …

Vermont Cured Meat Entrepreneurs Do It Euro-Style

January 12, 2018 Suzanne Podhaizer, Seven Days VT

After getting burned out on a teaching job, Erika Lynch, owner of a Waitsfield business called Babette's Table, became interested in curing. The Kentucky native packed up and headed to Gascony, France, with her partner and their two children to study classic French technique with master butchers Kate Hill and Dominique Chapolard. Today, less than a year after starting her business, Lynch's line of cured meats is Vermont's most extensive. …

AIB International Tip Of The Week: What Is Listeria Monocytogenes?

January 12, 2018 AIB International

Listeria monocytogenes is famous for the well-known name Listeria, which is a serious infection usually caused by eating L. monocytoenes contaminated food. Listeria monocytogenes is ubiquitous in the environment, including soil, water and vegetation. Listeria is noted as a serious infection because an estimated 1,600 people in the US contract it each year and on average 260 die. …