The Flexibility Of On-Demand Meal Kits Strikes A Chord With Consumers
When meal kit subscription services came on the scene a few years back they stirred up a lot of buzz and consumers gave them a try, but “try” was the operative word because retention rates were low. Although a subscription-based meal kit delivery service doesn’t appeal to a broad segment of the population, the meal kit concept does and with increased availability of the kits at grocery stores, online, and in restaurants, a greater number of consumers are using meal kits, reports The NPD Group. …