Cosmic Crisp Apples Consumer Launch Campaign Led By Proprietary Variety Management Officially Underway
The apple industry is buzzing as momentum builds for Cosmic Crisp® WA 38 cv., the new variety that is seeing unprecedented support from Washington State apple growers. At the Cosmic Crisp® Marketing Advisory Group meeting in September, growers and sales companies learned that the consumer launch campaign, led by Proprietary Variety Management (PVM), is now officially underway. …