Ocean Mist Farms Drives In-Store Purchases, Earns New Shopper Insights
Ocean Mist Farms, leading grower of fresh artichokes, continues to move the dial on artichoke purchases and consumption through its investment in a 360-degree marketing strategy. In an effort to learn more about the artichoke shopper, the brand’s spring promotion served as a resource for consumers searching for educational material on the benefits and usage tips for artichokes, recipe inspiration and digital coupons through iBotta. In turn, the brand earned more than 15,000 new shopper contacts that are interested in learning more about the brand. …