Month: July 2018

During the 49th Fleuroselect Convention, the main international pot and bedding plant breeders, young plant producers and distributors met in Barcelona. The attendance underlined the international character of the organisation: over 100 participants from 14 countries made the journey to the Catalonian capital to discover the local ornamental market and to network with colleagues and friends. …

IRI® announced today that it is integrating both fixed and random-weight floral department data into its perimeter market measurement service, which currently features fresh department views for produce, deli, bakery, meat and seafood. Combined with IRI’s existing, already broad fresh foods and multi-outlet store view, IRI offers total store market measurement and consumer and shopper marketing capabilities. …

Hydrangea macrophylla You&Me® Miss Saori® ('H2002') has been granted Plant Breeders’ Rights in China. At the Garden Trials and Trade Show in the Netherlands last June, Shujun Yu (PBR Attorney), Renchun Yu (PBR Lawyer) and Kim van Rijssen (Plantipp) handed the Chinese certificate to Satoki Matsui of Plant Network in Japan. According to Mr. Yu, You&Me® Miss Saori® ('H2002') is the first Hydrangea variety that has been accepted for PBR in China. …