Month: June 2018

In its newest digital consumer campaign, the National Watermelon Promotion Board (NWPB) proposes watermelon as the perfect portable companion for busy summer schedules. …

Long-time lettuce leader Enza Zaden is entrenching its position in the packaged lettuce category with significant investment in EazyLeaf, the brand’s one-cut lettuce. Traditionally a foodservice product that enables restaurants to wow diners with premium salads, the EazyLeaf market is expanding to include premium grocers, where discerning consumers are delighted by its look, taste, crunch and density. …

The Florida Fruit & Vegetable Association is pleased to announce the selection of 15 up-and-coming agriculture industry leaders for the 8th class of our Emerging Leader Development Program for the coming year. …

For the last month, some of the Index Fresh Sales staff have been sharing the culture around avocados and life outside of the office through the company’s Instagram account (@avoterra_by_indexfresh). The participants of the Instagram takeover have been posting how they truly live and breathe avocados and how the fruit plays into their daily lives. The staff got together to talk a little about their day-to-day in and outside of Index Fresh and how they’re sharing it through social media. …

Summer and grilling make a perfect blend. So, too, do the Beef Checkoff and the Mushroom Council, which are partnering for the 4th year at retail for summer long veal grilling promotion encouraging individuals to adopt “The Blend” culinary technique while entering to win prizes. …