Month: May 2018

The truth-telling effort continues this week, as Sanderson Farms' latest round of television spots begin airing around the country. As part of the company's common sense campaign, these latest spots once again seek to dispel commonly held myths among consumers regarding poultry production in America. …

The North American Meat Institute has once again been honored with awards for the success of its public relations programs. The Meat Institute’s MyMeatUp app was awarded a Public Relations Society of America (PRSA) Bronze Anvil award, which recognize the “best of the best” in public relations tactics. The Meat Institute was the only trade association to win a 2018 award, given to a single winner in 32 different categories. …

A beef checkoff-funded report is highlighting the commitment cattle producers demonstrate in the areas of animal welfare, beef quality, sustainability and community involvement. The Cattlemen’s Stewardship Review (CSR) gathers data from an independent 2017 telephone survey of beef producers to deliver a comprehensive profile of the U.S. beef community today. The report and survey were coordinated by the National Cattlemen’s Beef Association (NCBA) as a contractor to the Beef Checkoff Program. …