If You Sample It, They Will Come
Have you ever heard the expression, “If you build it, they will come?” The same sentiment proves true with grains. Free food is one of the most reliable ways to draw a crowd, so by o?ering healthy foods and giving people a risk-free opportunity to try them, people turn out in droves, and open their minds to new, nutritious ingredients in the process. This is the thought behind Whole Grain Sampling Day, which we have been celebrating in the springtime for the past 7 years. …