Month: April 2018

Potatoes USA announced a new consumer marketing campaign at their Annual Meeting in Denver last week. The “What Are You Eating?” campaign is designed to encourage athletes to use potatoes as fuel for athletic performance. The campaign is designed to re-frame potato nutrition messaging from providing reasons why it is ok to eat potatoes to providing the reasons why you should eat potatoes for optimal athletic performance. …

Shoppers celebrated 2017 fall and winter holidays with delicious avocado dishes, driving record-high retail dollar sales for the category. The Hass Avocado Board (HAB) recently released their Holiday and Events report for Q4 2017, detailing retail avocado category performance across the country for this past Halloween, Thanksgiving, Christmas and New Year’s. Halloween week was particularly notable with the overall category posting a four-year dollar sales high of $42 million, a +28 percent sales increase over the prior year. …

Since 2015, NatureFresh™ Farms Sales has been selling Long English Cucumbers and Mini Cucumbers exclusively grown and packed at Vine Fresh Acres, a Leamington, ON greenhouse. With the most recent 17-acre expansion completed early this year at the Cucumber operation, NatureFresh™ Farms Sales now markets a total of 34 acres of Long English and Mini Cucumbers to meet growing demand within the category. …

Del Monte Fresh Produce N.A., Inc. (Del Monte) is optimistic about the domestic blueberry season that will span between March and September.  It will begin in the south and eastern states, continue to California in April, and later into British Columbia. …

Capespan North America is pleased to announce the appointment of Francis J. Werner to the position of Director of USA Operations and the appointment of Eric Jones to the position of Director of USA Sales. …