Fresh Meat & Plant-Based Meat Alternatives On The Rise, According To New Acosta Research
Eighty-one percent of Millennials, 74 percent of Gen X, 66 percent of Boomers and 50 percent of Silents said protein content is extremely or very influential when making grocery store purchases, according to Acosta – a leading full-service sales and marketing agency in the consumer packaged goods industry – and the company's 2018 Progressing Protein Palates report. The study also revealed that generations view protein differently, with older generations more concerned with the health benefits of protein, and younger generations caring about exercise recovery and feeling full. …
