Month: February 2018

The North American Free Trade Agreement (NAFTA) has created a vital trading relationship for both Canadian and Californian agricultural and food businesses. Today, at a trade panel discussion hosted by the Canadian consulate, both the California Farm Bureau Federation (CFBF) and the Canadian Produce Marketing Association (CPMA) reiterated their support for NAFTA and emphasized the importance of integrated supply chains across the continent. …

As fans of crawfish boils descend on grocers across the south, Texas-based MountainKing Potatoes has introduced the return of its popular spring retail promotion for its Crawfish B-Red potatoes, the popular variety specially grown and uniquely packaged for crawfish boils. …

A year-long healthy eating-focused Produce for Kids® campaign with Associated Wholesale Grocers (AWG) Springfield Division is featuring in-store veggie themed photo opportunities for families, registered dietitian tips for shoppers and signage call outs near all 17 produce supplier partners’ products. In addition, digital elements including a dedicated microsite, social media outreach, e-newsletters and recipes featuring partner products will be coinciding with the in-store campaign. …

Organic fresh fruits – and in particular organic blueberries – were one of the key product categories highlighted by Chile at the Biofach and Fruit Logistica trade shows this month. According to Andrés Armstrong, executive of the Chilean Blueberry Committee, organic blueberry exports to Europe could grow over the coming seasons thanks to increasing interest from consumers, exporters and producers, as well as the recent signing of an agreement between the EU and Chile harmonising organic certifications. …

Powerful news for families fighting the good fight of nutrition in the home: Super Hero help is on the way. Starting March 1, Black Panther, Captain America, Black Widow and other Avengers will team-up on new products to help moms, dads and all citizens win more of their daily battles to adopt a healthier lifestyle including a diet rich in fresh fruits and vegetables. The program continues through April 30, right before the epic release of Marvel’s Avengers: Infinity War on May 4. …