The eat brighter! Initiative Extended Through 2021
The eat brighter!™ initiative, which leverages the strength and influence of the Sesame Street brand and characters to increase fresh produce consumption, has been extended through 2021. Produce Marketing Association (PMA), Partnership For A Healthier America (PHA), and Sesame Workshop (the nonprofit educational organization behind Sesame Street) launched eat brighter! in 2013, featuring characters like Big Bird, Elmo, and Abby Cadabby on produce packaging and store signage to inspire children and families to choose fresh fruits and vegetables. …