Month: January 2018

The $7.6 billion yogurt category has been a rapidly evolving segment of the food industry for the past several years. Consumers continue to look to high-protein alternatives to their morning cereal, and there is an expanding coterie of options available. With upstart brands outpacing their legacy peers, deals have followed suit. …

As the popularity of plant-based nutrition grows, it seems non-dairy milk* is increasingly finding its place in Americans’ refrigerators. New research from Mintel reveals that non-dairy milk sales have seen steady growth over the past five years, growing an impressive 61 percent since 2012, and are estimated to reach $2.11 billion in 2017. …

Silk, the nation's #1 plant based beverage brand, launched a new campaign this week titled "Progress is Perfection", and starring gold medalist and world champion Michael Phelps in an unusual way – as the foil for "Greg", a hardworking everyman who drinks Silk and swims laps a few mornings every week and has no interest in attaining a Phelps-esque level of perfection. Greg, rather than Phelps, is presented as the ideal as Silk highlights that progress, in and of itself, is perfection. …