Italian Cheesemakers Continue To Target U.S. Market And Marketing Practices
In a presentation this fall at an Italian food convention, the president of the Parmigiano Reggiano Consortium said that the United States is the number one export market for Parmigiano Reggiano, and that the Consortium will continue to fight against the use of the generic term “parmesan” and so-called “Italian-sounding” or “Italian-looking” marketing within the United States in an effort to reduce competition and increase sales of the Italian cheese. …