Month: November 2017

Opal®, the highly-acclaimed apple creating a frenzy in the category, is featured in an array of consumer media reaching over 43 million impressions since the season began just late last month. The Opal brand is backed by a comprehensive marketing strategy and calculated initiatives, making it the most supported apple in the market. This marketing and public relations strategy is a key element driving sales at retailers and helping Opal become one of the fastest growing apples. …

Reflecting the growing use of controlled-atmosphere (CA) technologies to maintain quality of fruits and vegetables over extended shipping times, Hamburg Süd has transported more than 7,000 container shipments of perishable goods using Carrier Transicold’s innovative XtendFRESH™ atmosphere control system. Carrier Transicold is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. …

On November 28 a team from Village Farms and Produce for Kids celebrated #GivingTuesday by volunteering their time at Second Harvest Food Bank in Orlando, Fla. #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. …

After a successful workshop collaboration at the SEPC’s Southern Innovations Organics & Foodservice Expo, the Southeast Produce Council has announced that it will be teaming up with the Food Marketing Institute (FMI) to present its signature research, The Power of Produce, at Southern Exposure 2018, March 1-3 in Tampa, Florida, which holds an impressive attendance record of over 500 buyers and 2,000 suppliers servicing the southeastern markets with fresh produce. …