Danziger Invites You To Spark Your Valentines
"Last year we launched our new branding, and promised to "Spark the Imagination" of the industry. We try to do that for both bedding plants and cut flowers, on special occasions and on an ongoing basis, in the everyday life. We have accomplished this with AMORE™ Petunia, by emphasizing emotions, not just features, we have done this when we built a totally new segment with SCOOP™ Scabiosa, bringing a new and different cut flower. We try to do this not just with new products, but rather with new approaches for our best sellers and current products" says Ori Danziger, Deputy CEO, Danziger. …
