New IDDBA Superconsumer Research Released
The International Dairy Deli Bakery Association announces the release of the Superconsumer Phase 1: Setting the Stage research that details the importance of these profitable and insightful consumers for retailers and manufacturers. IDDBA commissioned The Cambridge Group to begin exploring superconsumer opportunities in bakery, cheese, dairy, and deli and worked closely with Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. …