New IDDBA Superconsumer Research Released

The International Dairy Deli Bakery Association announces the release of the Superconsumer Phase 1: Setting the Stage research that details the importance of these profitable and insightful consumers for retailers and manufacturers. IDDBA commissioned The Cambridge Group to begin exploring superconsumer opportunities in bakery, cheese, dairy, and deli and worked closely with Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.

Wisconsin Excels At American Cheese Society Competition

Wisconsin cheesemakers continued their winning streak at the American Cheese Society’s (ACS) annual competition in Denver, Colorado, this past weekend, capturing more awards than any other state for the thirteenth consecutive year. This year’s competition garnered a record 118 ribbons for Wisconsin cheese and dairy products, including 34 Best of Class awards. That’s twice as many as the second closest state.

Clover Sonoma Delivers New Organic Whole Milk Greek & Cream On Top Yogurts

August 2, 2017 Clover Sonoma

Clover Sonoma, a third-generation family-owned and operated dairy, today announced its new organic whole milk Greek yogurts and reformulated organic Cream on Top yogurts in delicious flavors and fruit blends. Back-to-school is a busy time for most parents and making sure children have a wholesome, balanced, healthy lunch can be challenging. Clover Sonoma’s new whole milk yogurt line satisfies any palate and delivers a tasty, nutritious punch to any lunch.

New IDDBA Superconsumer Research Released

The International Dairy Deli Bakery Association announces the release of the Superconsumer Phase 1: Setting the Stage research that details the importance of these profitable and insightful consumers for retailers and manufacturers. IDDBA commissioned The Cambridge Group to begin exploring superconsumer opportunities in bakery, cheese, dairy, and deli and worked closely with Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.

Northeastern Student Creates Clever Sales Tool For National Bakery

While on co-op, Northeastern business student Patrick Robinson developed a clever sales tool for his employer—a large national bakery—that the company informally named after him and then shared in markets nationwide in order to recapture millions of dollars in potential lost sales.