Tyson Tries To Put A Fresh Spin On Jimmy Dean And Ballpark
Tyson is reinventing brands such as Jimmy Dean and Ball Park, which are usually associated with processed or frozen meat — for example, by creating products with fresh scrambled eggs and beef patties. The Springdale, Arkansas-based company is also looking at expanding sales of its Tastemakers meal kits that were launched last year and which are sold on Amazon.com and at several hundred Texan grocery stores, said Sally Grimes, its president of North American retail. …