Mushroom Council & Beef Checkoff Launch Veal Summer Grilling Promotion
The Beef Checkoff and the Mushroom Council team up for a third Veal Mushroom Summer Grilling Promotion. A new Veal Mushroom Blend Sliders recipe will be introduced through labels placed on specially marked packages of veal. The promotion will be supported with a consumer sweepstakes featuring a $500 grand prize in free groceries. Last year’s sweepstakes generated over 260,000 entries. This year is anticipated to generate even more consumer and retailer participation. The promotion runs from June 5 through September 5, 2017. …