Month: April 2017

The internet is buzzing with images and stories of purple-tinted desserts made with the elusive purple yam, which is difficult to find fresh in the U.S., and, at the same time, perpetuating misinformation about what fresh ube looks like. The specialty produce experts at Frieda’s Specialty Produce want to demystify common confusion about ube and other purple sweet potato varieties so retailers are ahead of the game on this popular trend. …

The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event. More than 200 submissions were received and judged by journalists (including a Pulitzer Prize winner) from several media outlets including The Washington Post, USA Today, Forbes and The Oregonian. …

While a list like the Dirty Dozen may attract attention from concerned consumers, it doesn’t use the same rigorous methods for measuring risk that food scientists typically do. A report by the World Health Organization and United Nations found that the Dirty Dozen results in negative consumer perceptions about fruits and vegetables, which goes against dietary advice to eat more of them. We are not challenging EWG’s right to publish this list, but its failure to provide proper context is a concern. …