NatureWorks has formalized its engagement with the Ellen MacArthur Foundation’s New Plastics Economy initiative by finalizing a three-year partnership agreement. …
The latest Hot Topic Report, Back to Our Roots: The Rise of the Natural/Organic Shopper, from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry — explores modern-day natural/organic shoppers, including what they’re buying and from where, why they purchase these foods, and how they get information about the products’ ingredients and processes. …
Inspired by more than 100 years of farming heritage, Bolthouse Farms introduces its first line of refrigerated organic dressings available in four bold flavors. The new organic dressings are crafted with premium ingredients such as avocado, blue cheese, raspberry juice and asiago, and can be used on top of salads, as marinades, and in a wide assortment of recipes. Lower in calories and fat, the Bolthouse Farms® organic dressings are offered in two vinaigrettes and two yogurt-based varieties that deliver the creamy texture and taste people crave. …
Avocados From Mexico (AFM), the number-one selling avocado brand in the U.S., returned to the Big Game with a dynamic marketing campaign focused on a health and wellness story about the importance of good fats found in Mexican avocados. The humorous ad, titled "Secret Society," was well received from critics and fans alike, earning praise on several prominent "best of" lists immediately following the Big Game. …
As part of its four-year collaboration, the Hass Avocado Board (HAB) is teaming up with the American Heart Association during American Heart Month to encourage Americans to consume the daily recommended servings of fruits and vegetables in an effort to improve the health of all Americans which is associated with a reduction in cardiovascular disease and stroke. …
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