Month: February 2017

The Giumarra Companies announces the addition of two new hires to its eastern sales force, Stu Monaghan and Rob Campbell. Mr. Monaghan joins as division manager of Giumarra Southeast and Mr. Campbell joins as director of sales for the Giumarra International Berry East Coast operation. …

After months of analysis, writing, and editing, California Giant Berry Farms has published a favorite collection of stories and recipes into a cookbook. The 90 page bound book contains more than 30 recipes, each with full color photography. …

The Power Your Lunchbox Pledge by Produce for Kids encouraged families, classrooms and retail dietitians to be re-inspired in the new year by pledging to eat healthier lunches in 2017. Between Jan. 4 and Feb. 15, a total of 21,394 families, classrooms and shoppers took the pledge to pack a healthier lunchbox allowing 235,334 meals to be provided to families in need through Feeding America® and bringing the total Power Your Lunchbox Pledge impact to more than 580,000 meals. …

When consumers started reacting to what they felt after tasting a satisfying California-bred Hass avocado, the relaxed, pleasurable taste was captured through the Ahhh-vocado™ branded avocados, which are grown and packed exclusively in Southern California. California retailers in particular have been asking for California-centric promotions and they’re eager to see the Ahhh-vocado™ brand highlight the locally grown nature of Southern California avocados. …

Kalettes™, the brussels sprouts and kale hybrid, is ramping up its marketing strategy and focusing efforts in the SE region of the country.  The hot new vegetable is targeting efforts on PR, social media awareness, and digital advertising in hopes to build greater brand awareness. Keep an eye out for blog articles, new videos, and eye catching social media posts. …