Wheat Foods Council Reaches Consumers Through Personal Trainers
Wheat foods are a topic that has come under intense scrutiny in the last few years, but the Wheat Foods Council (WFC) continues to arm the industry, and consumers, with science-backed nutrition facts. The WFC met in mid-January to review its new strategic plan and to give an update on the state of wheat consumption. Cindy Falk, Marsha Boswell and Jordan Hildebrand represented Kansas farmers and their need to combat anti-wheat messages. …