Wonderful Halos Season Starts With Record $30M Campaign
Today Wonderful Halos, America’s biggest and fastest-selling mandarin brand, starts the 2016–2017 season with its largest crop ever and launches a record $30 million new advertising campaign, themed “Good Choice, Kid.™” The ads celebrate kids who make good and healthy choices with Wonderful Halos and resist giving into naughty temptations, such as spending the night in a creepy, doll-infested mansion, swapping snacks with a scary witch, running away to join the circus or breaking into a construction site. …