IRI Report Examines Stagnant Private Label Trends And Provides Strategies To Spur Growth
Cost-conscious consumers, stepped-up innovation and distribution gains provided a lot of momentum for private label brands in the early 2000s. However, the stronger economy, falling food prices and the maturation of some important private label sectors are putting the squeeze on this momentum, which has stalled in the past five years, and even began to decline in 2015. …