Month: November 2016

Whenever you deal with people outside your own country, you have to find ways to bridge cultural divides. The Dutch are quite forthright and blunt. To an American or Brit, it can come off as offensive – though no offense is intended. In time, we came to appreciate this character trait; it lets you know where you stand. We sent Pundit Investigator and Special Projects Editor Mira Slott to see what nuances of communication she could glean in Holland. …

This past summer Pundit Investigator and Special Projects Editor Mira Slott came to the Netherlands to check things out as a chance to gain context for The Amsterdam Produce Show and Conference. She learned she was there for “Cucumber Time” and that the name was being used as an excuse for a promotion and that it was all designed to help boost consumption. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more. …

With a major focus on health at The Amsterdam Produce Show and Conference it was important to throw the exercise part of the health equation into the mix, so we were pleased to integrate two super elite athletes into the event. John Aiello is a Contributing editor at Pundit Sister Publication, PRODUCE BUSINESS, and he interviewed Ellen Hoog, pro hockey player and Multiple world and Olympic champion, to get a sense of her relationship with fresh fruits and vegetables. …

The issue of food waste is top of mind for many now. So with The Amsterdam Produce Show and Conference fast approaching, we heard about a new approach Albert Heijn is supporting that just might make a difference. So we asked Pundit Investigator and Special Projects Editor Mira Slott to find out more. …