Connelly Partners Awarded Gorton's Seafood Account
Gorton’s Seafood announced that it has engaged Boston advertising agency Connelly Partners, after a formal review of multiple agencies. Connelly Partners was awarded social, digital, content development, media planning and buying, public relations and shopper marketing for the Gloucester, Massachusetts-based frozen seafood brand. New York agency Burns Group will continue to work with Gorton’s on creative and strategy, partnering closely with Connelly to activate Gorton’s in the marketplace. …