Month: August 2016

Whole Foods Market, once the go-to shopping destination for organic goods and produce, may be struggling to distinguish itself from a growing number of competitors that it says may offer "good enough" alternatives that are more convenient– and cheaper. …

“We wanted a bold look that is steeped in the Uesugi history and reflects our core business,” said Pete Aiello, general manager and owner of Uesugi Farms. The new mark, which includes a sassy red chili pepper, conveys a fresh spirit and artisan style. Incidentally, this is just how Uesugi likes their top-selling products to be described and enjoyed. In addition to the rebrand, the nationally recognized grower has also launched their first official website. …

With five weeks to go before ASIA FRUIT LOGISTICA opens its doors in Hong Kong, the sell-out show is gearing up to offer its best-ever mix of business, networking and information opportunities. …

Progressive Produce LLC and Seaview Packing, Inc. of Coachella, CA announced a new partnership today. Progressive has been in the business of packing, marketing and selling citrus for over 10 years, but this partnership with Seaview, a second generation grower and packer, will greatly expand its capabilities and reach into the marketplace with its local, regional and national customer base. …

Welcomed by friends, family, event sponsors and industry leaders, riders finished their 3-day, 200-mile bike ride at The Wharf Marketplace in Monterey, Calif. Cindy Jewell, vice president of marketing at California Giant Berry Farms announced that, as of July 28, the event raised over $157,000 – $7,000 higher than what was raised in 2015. Since then, fundraising continues to increase and is currently at more than $160,000. In order for each rider to give a salad bar to the school that they’ve chosen, donations will be accepted until the original 2016 goal of $175,000 is raised. …