Western Growers Revamps Produce Price Index Website
Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to easily identify the price difference between what customers pay at grocery stores for fresh produce and what farmers actually receive for their products. In an effort to educate consumers and stakeholders on how much farmers receive for the fruits and vegetables they grow, the PPI details the selling price at the farm, the average price charged at major retail stores and the percentage spread between the two. …