Breakaway Demand For A Premium Beef Brand
Quality has played an increasingly key role since the “Great Recession” in 2008, and it promises the most stability going forward says CattleFax analyst Lance Zimmerman. Six years ago as a graduate student at Kansas State University, he and economist Ted Schroeder created a demand model that stretched back to 2002. Updated with 2015 beef sales data, the model shows a third year of modest growth for Choice demand and the strongest growth to date for the Certified Angus Beef ® (CAB®) brand. The 927 million pounds licensees sold worldwide in 2015 was a 5.7% increase in the face of record-high prices. …