Launching Second Annual 30 Day Protein Challenge
The checkoff's “Beef. It’s What’s For Dinner.” brand will launch the second annual 30 Day Protein Challenge campaign this month. Americans currently consume two-thirds of their total daily protein intake at dinner, which doesn’t leave much room for protein at other meals or snacks. The 30 Day Protein Challenge provides a step-by-step plan to get an optimal amount of protein throughout the day. …