The National Mango Board Launches 2016 Marketing Campaigns
The National Mango Board (NMB) has launched its 2016 marketing programs which focus on connecting with consumers to drive mango awareness and consumption, while delivering nutrition messages that are both meaningful and inspiring. This program also allows the NMB to educate retailers on mango handling, merchandising, and encourage mango promotions, as well as inspire chefs and foodservice operators to increase fresh mango items on menus. Each program component highlights mango education, nutrition, and cultural significance to U.S. consumers. …